Public health, healthcare innovations and marketing
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, October 2014.
View ArticleComparative analysis of Medicare discharges following an acute inpatient...
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 430-444, October 2014. Purpose – The purpose of this study is to conduct a comparative analysis of the Medicare...
View ArticleSelling stem cell based biologics and salesforce alignment for the biomedical...
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 414-429, October 2014. Purpose – The purpose of this paper is to discover best practices for selling stem cell...
View ArticleExploring illness beliefs about diabetes among individuals with type 2 diabetes
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 392-413, October 2014. Purpose – The purpose of this paper is to explore illness beliefs among adults with type...
View ArticleA consumer adoption model for personalized medicine: an exploratory study
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 371-391, October 2014. Purpose – The purpose of this research is to identify factors linked to the potential...
View ArticleInformation sources and adoption of vaccine during pandemics
International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 357-370, October 2014. Purpose – The purpose of this paper is to investigate the effects of different...
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